Stakeholders
Map a current situation involving stakeholders; separate facts from assumptions and identify questions that need clarification.
All programmesCommunication & Collaboration / PM-COM-009
Public Relations and Corporate Reputation
A practical programme in public relations and corporate reputation, connecting working concepts with team decisions and relevant workplace examples.
About the Course
This programme develops a working approach to public relations and corporate reputation in the context of messages, relationships and collaborative decisions. Participants move from understanding the main concepts to examining a case, testing alternatives and explaining a practical recommendation. The three modules focus on stakeholders, reputation drivers and communication plans. Examples are selected after the training brief so that they reflect the responsibilities and experience of the participant group.
Course Objectives
- Explain the role of stakeholders and identify the information required for a reliable assessment.
- Use a structured worksheet to examine reputation drivers and compare reasonable alternatives.
- Identify assumptions, missing evidence and implementation concerns related to communication plans.
- Prepare a communication brief, role-play and feedback record for discussion with a professional team.
- Translate the exercise into a workplace action plan with owners, review points and measurable progress.
Who Can Benefit
- Professionals with stakeholder-facing responsibilities: apply stakeholders to their responsibilities through a guided case and a course-specific worksheet.
- Team leaders and client-facing staff: apply reputation drivers to their responsibilities through a guided case and a course-specific worksheet.
- Communication and coordination teams: apply communication plans to their responsibilities through a guided case and a course-specific worksheet.
Participant experience and learning needs are reviewed before the programme is confirmed.
Curriculum & Practical Work
Reputation drivers
Compare two approaches to reputation drivers; explain the expected benefits, limitations and information gaps.
Communication plans
Develop an action plan for communication plans; assign responsibilities and agree how results should be reviewed.
Learning Method
Short concept discussions, guided worksheets, group comparisons and instructor feedback, followed by a workplace action plan.
Educational programme. No professional accreditation is implied; specialist legal, engineering or tax advice requires qualified professionals.