Communication objectives
Map a current situation involving communication objectives; separate facts from assumptions and identify questions that need clarification.
All programmesCommunication & Collaboration / PM-COM-011
Leading Strategic Communication
A practical programme in leading strategic communication, connecting working concepts with team decisions and relevant workplace examples.
About the Course
This programme develops a working approach to leading strategic communication in the context of messages, relationships and collaborative decisions. Participants move from understanding the main concepts to examining a case, testing alternatives and explaining a practical recommendation. The three modules focus on communication objectives, leadership alignment and evaluation. Examples are selected after the training brief so that they reflect the responsibilities and experience of the participant group.
Course Objectives
- Explain the role of communication objectives and identify the information required for a reliable assessment.
- Use a structured worksheet to examine leadership alignment and compare reasonable alternatives.
- Identify assumptions, missing evidence and implementation concerns related to evaluation.
- Prepare a communication brief, role-play and feedback record for discussion with a professional team.
- Translate the exercise into a workplace action plan with owners, review points and measurable progress.
Who Can Benefit
- Professionals with stakeholder-facing responsibilities: apply communication objectives to their responsibilities through a guided case and a course-specific worksheet.
- Team leaders and client-facing staff: apply leadership alignment to their responsibilities through a guided case and a course-specific worksheet.
- Communication and coordination teams: apply evaluation to their responsibilities through a guided case and a course-specific worksheet.
Participant experience and learning needs are reviewed before the programme is confirmed.
Curriculum & Practical Work
Leadership alignment
Compare two approaches to leadership alignment; explain the expected benefits, limitations and information gaps.
Evaluation
Develop an action plan for evaluation; assign responsibilities and agree how results should be reviewed.
Learning Method
Short concept discussions, guided worksheets, group comparisons and instructor feedback, followed by a workplace action plan.
Educational programme. No professional accreditation is implied; specialist legal, engineering or tax advice requires qualified professionals.